Regardless of what you may be advertising, getting a celebrity or sports star of high standing should ensure the sales coming flooding through the door. Look at Suzuki when they re-launched the Swift. In the advert, the cheeky supermini was bouncing through a European city full of the joys of spring when it encountered up and coming footballer Cristiano Ronaldo, a recent big money signing for Manchester United. Imagine Suzuki’s joy when the next season Ronaldo developed into arguably the best footballer on the planet. Cheap Suzuki may be, but the Swift was endorsed by the best and was pretty good in its own right so off everyone went to get one.
Of course having a big name sports star doesn’t necessarily result in success, particularly if the sports stars in question dip in form or get injured. Gillette the men’s shaving company are in one such quagmire.
Based shamelessly on the ‘new’ Mini, the Suzuki Swift offers a heady mixture of style, comfort, reliability, practicality and a tiny price tag. Firstly you have a choice of three petrol or one diesel engine, all of which offer very similar performance, allowing the buyer to juggle a quicker dash to 60mph with the inevitable increased fuel consumption of burning fuel quicker – the 1.6 litre Sport version completing the dash in just 8.9 seconds.
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